Privacy Policy

Welcome to the Privacy Policy Page! A long time ago, in a universe far, far away, I used to be a lawyer. So of course I double- and triple-checked that this website complies with all legal requirements. Also, I’m just here to ramble on about hiking and adventure travel, not to steal your personal info, and I want to make sure you know that. Hence, a privacy policy.

Happiest Outdoors, found at https://happiestoutdoors.ca (“Website”) is governed by the following privacy policy (“Privacy Policy”).

What Information Does the Website Collect?

The Website doesn’t collect information from visitors of unless you opt-in to receive an email newsletter subscription. When a visitor leaves a comments on a post, the website collects the data shown in the form, and also the visitor’s IP address and browser user agent string to help spam detection. We also automatically collect certain information about you and the device you used to access the Website. When you use the Website, we log your IP address, operating system type, browser type, referring website, pages you viewed, and date/time of your visit.

We may log information using cookies, which are small data files stored on your browser by the Website. We use cookies to provide you with a more personalized experience on the Website. We also allow a small handful of trusted third parties to insert their own cookies, such as our advertising and affiliate partners. Website users may opt-out of providing information via cookies at any time by adjusting the cookies settings of their browser.

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

How Do We Use Your Information?

We may use the information you submit when you sign up for a email newsletter or visit the Website to improve Happiest Outdoors and create a better experience for you. We may use the information collected in the following ways:

  • To operate and maintain the Website;
  • To customize the Website for your account;
  • To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
  • To respond to your comments or inquiries;
  • To provide you with user support;
  • To track and measure advertising on the Website;
  • To protect, investigate, and deter against unauthorized or illegal activity.

Third-Party Use of Your Personal Information

We may share your information with third parties when you explicitly authorize us to share your information. Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies. The Website currently uses the following third-party service providers:

  • Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.
  • Mail Chimp – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications.  Please refer to Mail Chimp’s privacy policy for further information.
  • Mailerlite – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications.  Please refer to Mailerlite’s privacy policy for further information.
  • Stripe – this service is used to process payment and shipping information for purchasing books. It stores your name, email address, shipping information, and payment information for the purpose of mailing you books. Please refer to Stripe’s privacy policy for further information.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent.

Rights Related to Your Personal Information

Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at [email protected]ca to be removed from our mailing list.

Access – You may access the personal information we have about you by submitting a request to [email protected].

Amend – You may contact us at [email protected] to amend or update your personal information.

Erase – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to [email protected].

Please note that we may need to retain certain information for record-keeping purposes or to complete transactions, or when required by law.

Third-Party Links

Sometimes we may include or offer third-party products or services on the Website. We sometimes use affiliate links which provide a small amount of monetary compensation in return for referring business.

These third-party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites.

Display Advertising: Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please Mediavine Partners.

Children’s Information

The Website does not specifically market to children under the age of 13 years old. The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at [email protected] and we will use our best efforts to promptly remove such information from our records.

Contact Information

At any time, please contact us at [email protected] for questions related to this Privacy Policy.